What I did:
Designed Logo and Messaging
Created mood boards to inspire brand evolution
Collaborated with teammates
My Role :
Project Management, Logo and Concept Design
Project Context:
This project took place during my graduate program at CU Boulder, we worked with a real client Icite, SOC identity software. The client did not end up ultimately using our designs, but as you can see in their current branding they did have a nod to our retro style just with rats…which are to be honest adorable. In this project I took inspiration from vintage tech IBM and Apple the 80’s-90’s and overall Cassette Futurism.