DGOP: Doing Good On Purpose

What I did:

  • Designed Logo and Messaging

  • Created Social Posts and Media

  • Collaborated with teammates

  • Connected with community members

  • Created Media, Video and Photography

My Role :

  • Head of Brand and Design

Project Context:

  • Professional Cohort connecting communities through health, art, and culture.

  • “We are a dedicated group of professionals comprised of individuals from both the public and private spheres inspired to collaborate together to address the needs of our community. We achieve this by nurturing a creative eco-system wherein the pollination of ideas, resources, and solutions are given the ability to thrive and flourish.” - Doing Good On Purpose LLC

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More Information

While working in this role, I created video, photo, and graphic assets that supported campaigns, partnerships, and community events. I collaborated with the communications team to ensure my content seamlessly fit into the larger brand narrative and strategy. Although the comms team handled final scheduling and publishing, I contributed to shaping the visual direction and maintained alignment across all assets to keep the brand tone cohesive.

During my time with Doing Good On Purpose, I had the opportunity to work with brands such as WeWork, Whole Foods, YogaPod, Fleet Feet, Nite Ize, Sun Life, alo, and lululemon, helping create experiences and opportunities that fostered authentic community growth.

Key Takeaways

  • Created video, photo, and graphic assets that supported DGOP’s mission of connecting people, ideas, and resources within the community.

  • Collaborated cross-functionally with a communications team that brought together professionals from both public and private sectors—mirroring DGOP’s ecosystem-style approach to problem solving.

  • Contributed creative assets that became part of larger partnership activations with national brands such as WeWork, Whole Foods, YogaPod, Fleet Feet, Nite Ize, Sun Life, alo, and lululemon, helping foster authentic community engagement.

  • Supported the development of experiences designed to cultivate ideas, whether through event coverage, storytelling, or visuals that highlighted collaboration and participation.

  • Strengthened teamwork and workflow efficiency by delivering content that integrated smoothly into the comms team’s publishing and strategy process.

  • Built experience working in a fast-paced environment that values shared ownership, collective creativity, and community impact.

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